Dig a bit deeper


There are so many different types of digital hearing aids available now. We are independent so use all manufacturers, appropriate to your needs. Of course, we will only recommend a certain type after having assessed your requirements. But you may want to acquaint yourself with the various types, so here are the categories we fit:

In-the-Canal (ITC) and Completely-in-the-Canal (CIC) aids. The smallest aids available - contained in a tiny shell casing that fits fully or partially into the ear canal

In-the-Ear aids. These may be easier to handle than the above because of their larger size. A shell contains all the components and fits in the outer part of the ear

Behind-the-Ear aids. These fit behind the ear and are fitted inside a small plastic case. This is connected to a earmold by clear sound tubing. Often chosen for young children

Behind-the-Ear aid: Open Fitting. Small plastic case resting behind the ear. Clear sound tube runs into ear canal and is held in place with a small soft silicone dome or vented acrylic tip

Reciever-in-Canal aids. Appearance similar to above, but the speaker is placed directly inside the ear canal via thin electrical wires, held in place with soft silicone dome

If you're nervous about wearing hearing aids we totally understand. The fact is that now they are completely discreet, and genuinely comfortable. Don't do this: because they are so comfortable some users have forgotten they have them in and gone for a bath! You're an existing user? Why fix something if it's not broken? Well, in the digital hearing industry things have quite simply gotten better. Much, much better. Over 400 million calculations per second create a depth of sound you won't believe. It just makes for a natural experience. Bluetooth connectivity also allows any media to be streamed directly to the hearing aid. We love our business, and we love the difference we can make in people's lives. So if you're ready to upgrade or become a first time user, let us guide you along the way


You may already have an idea from previous consultations what the nature of your hearing loss is. After a thorough assessment we can tell you for sure what's going on. Loss can either be sudden or, most commonly, a gradual development which you may not notice.

Conductive hearing loss is due to problems with the ear canal, ear drum, or middle ear and it's little bones (malleus, incus & stapes). As a result, the energy reaching the inner ear is lowered, so that the loudnesss is lower than the original stimulus. After medical treatment to the cause of the conductive hearing loss, hearing aids can be fitted to correct the remaining hearing loss.

Sensorineural hearing loss is caused by issues with the inner ear, and also referred to as nerve related hearing loss. The reasons for it's presence sometimes cannot be determined. It is often irreversible and does not always respond as desired to medical treatment. It can reduce the intensity of sound but also distort it. Barring any successful medical treatment, amplification through hearing aids is used as a treatment.

Mixed hearing loss is a combination of these two types - sensorineural hearing loss with conductive effects combining across all or part of the audiometric range. The conductive element may be treatable whereas the sensorineural element will most likely be permanent. If the conductive issue is caused by an active ear infection, then caution is necessary from the patient and audiologist.

For more information on types of hearing loss, follow this link

Hearing loss can have a profound effect upon an individual's quality of life, impacting in ways that non-sufferers find hard to understand. As a person's hearing degrades, social interaction becomes increasingly difficult. They may suffer embarrasment when asking someone to repeat what they have said; very often, the individual retreats to an environment that doesn't demand open conversation. The resulting isolation can cause emotional issues that compound year on year.

Those observations can be made by any practising audiologist on a daily basis. Conversely, when rehabilation is managed effectively a person can regain their zest for life and enjoy social interaction again.

Through years of treating hearing loss, we have observed that a significant number of clients report the cessation of certain muscular and joint pains. Over time the number of these reports has increased. The posture and facial expression can also relax to a natural state. It's possible that the daily struggle to previously follow conversations in challenging situations results in awkward posture. Recently, one person's serious depression significantly lifted after her hearing problems were addressed by our treatment


Tinnitus is a condition where sound is heard even though there is no external sound. There is no definitive data which can estimate how many of us experience it at some point in our lives. The intensity is different for sufferers - some are barely affected while others have extreme difficulty coping.

Sounds reaching the ear are taken as signals to the brain via the hearing nerves. The brain then filters out a lot of the information, such as traffic noise in the background. If there is an alteration to the system though, such as a hearing loss or ear infection, the amount of information being sent drops. The brain responds by attempting to get more information from the ear, and this extra information is the sound we class as tinnitus.

Often symptoms begin when a cold, ear wax or ear infection block the ear. Others become aware of it following a stressful event in their lives. After first experiencing it, tinnnitus can seem to be more and more noticeable. This normally fades, but can continue to persist in some cases.

For more industry standard tinnitus information, follow this link

Clinical trials. Is this the way for us to go? We have thought long and hard about starting them. Firstly, there is an issue around creating appropriate control groups. Is it ethical to apply a placebo? The large scale and scope of our treatment means that we would not be comfortable doing so.

We could be creative in devising other types of control groups, however, our success rate means that we are instead focused in providing treatment to desperate and subsequently grateful people. Secondly, studies have tended to focus more on frequency-specific tonal tinnitus. This is for rather obvious reasons, and yet it is so constricting. In our case load, (exceeding 450 people), we have devised several classifications well apart from the obvious conductive/sensorineural, mixed, tonal/atonal. We treat every type, with the exception of pulsatile tinnitus. We even treat sufferers of Auditory Hallucination.

Thirdly, most research into the use of amplification to treat tinnitus bases its approach upon the standard Audiogram. This limits the scope for inclusion on the research programme. We effectively treat many people with so-called normal hearing. What makes our research quite unique in this field is our long-term data, coupled with continuous observation. An increasing number of cases that report cessation of their tinnitus, even when the hearing aids are removed. What do you think? Please feel free to contact us directly with any observations or suggestions on this

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